About Gen Furukawa
I’ve Been In Your Shoes
My name is Gen Furukawa. I have experienced the gut-punch that churn represents for SaaS Founders. As a bootstrapped SaaS Founder, I viscerally understand the pain and frustration of experiencing churn. And I have found ways to proactively address it. That’s what this blog is about — helping SaaS Founders, CEOs, marketers, and Customer Success Leaders understand the strategies and approaches to reduce churn and create happier customers.